For Investors looking to profit—the key is Timing, Timing, Timing

If you have, bought, sold, traded or even remotely been around real estate, you know the phrase “Location, Location, Location”. While this old adage couldn’t be more true when it comes to identifying great real estate, I am often asked the question “how do I identify opportunities in this marketplace?”.

For investors looking to profit from the real estate downturn, The key to the real estate business is, and always will be, timing, timing, timing.

I suspect there are several readers that may or may not admit to past days of buying a stock of a particular company (one that you didn’t know too well) based on the comment of another—sort of a “go with the herd” mentality.  Now maybe that worked and maybe it didn’t, but I am seeing a similar circumstance occurring now in the real estate marketplace.

Instead of buying though, So many people are shying away from real estate, because of what they hear, or read about the  tremendous uncertainty in the marketplace, and I understand.   But there are some individuals and groups, that are, by my analysis, running towards the “light” and rather than away.  They are making sound decisions to purchase real estate at fantastic prices. They are more diligent in their review of the properties, they are purchasing “closer to home” in markets they know well because they live or work there. They know that money in real estate is really made when you BUY not when you SELL.   And most importantly, these savvy investors know above all else, while Location is important in real estate, to take advantage of the best deals, Timing is being becoming as critical.

So, I encourage you to not be afraid, be informed. Get help from your trusted commercial real estate advisor and talk with him/her often. Do your due diligence and get out there! Deals are starting to surface for those that can react quickly and move fast.